Instagram is a visual platform, it’s important to catch a persons eye and quickly. A cohesive feed and an impressive bio won’t cut it anymore in 2024. So here’s some tips on how to get more engagement on your account.
Post consistently
It’s difficult for your followers to appreciate your content if they never see it. Make a schedule of when you are going to post, and plan your content. Include captions as well as the time, because posting at the right times is a game changer for your engagement. You can use apps like Later to schedule your content, this includes your image, caption, time and location. Posting regularly increases the legitimacy of your account. Many times users will bounce if the last post you shared was December 2017.
Respond to all comments
Yes, even (especially) the negative ones. Something as simple as liking a comment is the least you can do to show appreciation for a comment. Try to make time to authentically respond to comments it makes your followers feel heard, and valued. Think how you feel when you comment on an account you admire or inspires you and they comment back. It’s a good feeling, you feel like you were important enough for them to read and respond to your comment no matter how busy they may be. Give that love back to your fans! In order to increase your engagement you need to be social too, leave genuine comments on accounts other than your own.
Use images
This applies to your Facebook, LinkedIn and X accounts, as Instagram won’t let you post without a photo. Posts on X with images get 150% more engagement than those without. Images capture more attention than just text or a link. Don’t just add any picture, post ones that are relevant to increase your engagement.
Include Call To Actions
Include call to actions in your captions, it’s a fun way to encourage your followers to leave a comment. Ask fun and simple questions, for example ask about which they prefer, Apple or Android, if they are early risers or like to sleep in. These questions are a great place to start when you want to train your audience to engage with you. They are super easy to ask, and people can generally answer without really having to think about the answer. Where as a question that requires a long thought out detailed response, or that is too complicated to answer in just a short comment may not be the ones you want to start with. If your audience is really good with engaging, you can occasionally ask more detailed questions!
Experiment With Emojis
Using emojis on your social media accounts will result in higher engagement, but don’t use just any random emojis. Using certain ones may also increase your engagement. The smiley face can boost interaction by 25% whereas the grimacing emoji can boost it by 138%. Using emojis you may see an increase in your likes, comments and shares. This trick is really simple to experiment with and doesn’t require much extra work. Keep in mind your brands tone of voice, your brand rules and who your target audience is when experimenting.
Social media platforms are incredibly useful tools to help increase visibility for your business. It can although be challenging to get yourself noticed, these tips will help you become more legitimate on social media platforms so that your audience will begin to be more social.
