Pinterest: An app where women find recipes and DIY projects, right?
Many people see Pinterest as an app women use to find home improvement ideas or recipes, but it has far progressed from when it was first released in 2010. Marketers are using it as a platform to drive more website traffic and increase sales. Pinterest has become a major visual search engine in the past few years. So how can you use it for your business in 2019?
80% of Pinners have discovered a new brand or product on Pinterest
1. Pinterest Drives Heavy Traffic
Pinterest has a hover feature that when clicked it directs users directly to your site, This eliminates the amount of steps people have to take to get to your site. The other benefit is that users can pin pictures directly from your site, increasing your websites visibility.
2. Longer Post Exposure
The average lifespan of a Pinterest post is three and half months, that’s 1,600 times longer than a Facebook post. Pins last forever, meaning that it’s easier for people to search for you and easily find your latest pins. As time goes by and your pin gets shared by other users it continues to spread like wildfire. No need to re-share content and repeat your pin over and over.
3. Excellent SEO Strategy
Use keywords in your description for higher visibility and your target audience to find you easier. Continue to post with those keywords and create boards that are relevant. When a google search is made with that keyword, your pins will show up.
4. Free Marketing From Your Fans
The more your content is pinned the more visibility you gain, just like with any social media, although you don’t need to invest in content marketing, just spend time getting quality images and a good description and your pin is ready to be shared countless times. Users want to be inspired, so inspire them.
5. Engage Easier With Customers
Even though Pinterest is slightly smaller than Facebook, TikTok and Instagram, it is easy to engage with people on this platform. Users are eager to share, they want to send their ideas and dreams with others, so if they like your content they will be eager to share it.
We’d love to hear your Pinterest strategies. Leave us a comment below!
