Digital Marketing

Leveraging AI Without Losing Your Soul: Embrace Innovation Without Sacrificing Authenticity

Artificial Intelligence (AI) is revolutionizing the digital landscape. From generating engaging content to powering complex analytics, AI has become an indispensable tool for businesses. However, with great power comes great responsibility. While AI can elevate efficiency and creativity, overreliance on it can strip away the very thing that makes your brand unique—your human touch. At […]

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What You Need to Know About Your Company’s SEO

SEO? What’s that? SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done through optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics like link building and

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Boy yelling or singing into microsphone, Word-of-Mouth Marketing Can Be Your Greatest Asset Panda Rose Logo

Word-of-Mouth Marketing Can Be Your Greatest Asset

“We don’t need a website, we rely entirely on word-of-mouth referrals.” “We don’t need SEO, we get all our referrals from word-of-mouth.” “Social media isn’t for us, people hear about us via word-of-mouth.” “Why pay for ads when our customers advertise for us for free?” I’m going to start out by saying this: word-of-mouth can

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Laberge Engraving

Bamboo Blast: Laberge Engraving & Gifts

A few of us at Panda Rose have started going around to local businesses in the community and interviewing them. We’re keeping the interviews short and sweet and calling them “Bamboo Blasts”, then posting them to all of our social media to share about them to the whole community. We want to help boost local

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the importance of search engine optimization, seo process

What is Search Engine Optimization?

SEO, or Search Engine Optimization, simply put, is optimizing a website for search engines. Yes, I know, that definition is completely unhelpful and obvious. So I’ll try again. SEO is done to increase the amount of organic high quality traffic to your website. As you can see there are a few factors working together here:

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Stony Plain: The Plain of Stones or Stoney People or Both

A few weeks ago I wrote about Spruce Grove (the city that is not Poplar Grove), so this week’s blog is about our neighbours to the west: Stony Plain. We have some more clients that we love out there. Panda Rose doesn’t live in Stony Plain, but it’s like we almost do because it’s so

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Brand Awareness and Brand Availability For the Modern Business

Getting Started You’ve started your company, and now you want to grow it into a larger business. But the path forward is not always clear. How do you take your business to the next level? How do you stand out in your market, and make sure you’re not lost in the shuffle? For many small

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Spruce Grove: the city that is not Poplar Grove, and also, some of our clients

Hey! Did you know that Panda Rose LOVES working within our local community? Even better, we happen to love the business that we work with in our community. So we have a great thing going here. Today I want to talk about the small city where we’re located, Spruce Grove. What’s the deal with Spruce

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7 Tips for SEO Success from Marketing Professionals (and Douglas Adams)

7 Tips for SEO Success from Marketing Professionals (and Douglas Adams)

Search Engine Optimization is hard. Reaching SEO success is even harder. Between balancing optimizing your results right now while preparing for changes to the Google algorithm, you sometimes start to wonder how other people do it. How they keep pace in an ever-shifting world?  I know that I do.  That’s why it’s always good to

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Who is Panda Rose?

Not sure what Panda Rose does or who we are? Don’t worry, we’ll tell you! Panda Rose Consulting Studios Ltd. is a company based around technology. Very vague I know, let me explain. We take care all things technology so you don’t have to. We offer social media management, SEO services, Google ads, website development,

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