SEO? What’s that?
SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This can be done through optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics like link building and social media engagement.
When you first set up your business website, have you ever noticed how hard it is to find doing a simple keyword search in Google?
What you need is an SEO strategy- Search Engine Optimization!
Basically, search engines (especially Google) will improve your Keyword Ranking putting your company’s website closer to the top results based on several different factors.
Let’s look into some major factors.
Organic Site Traffic
Is your site being visited when it shows up on a search?
Bounce Rate
Are visitors only looking at one page of your site?
Average Time Spent on Site
This is measured in active time on a page, not just on an open tab.
Page speed
If your site takes too long to load, visitors will not wait around.
Back Links
Are people coming to your site because it’s been linked by someone else?
Conversion Rate
Are page visitors doing what your site has requested? (i.e., subscribe to emails, sign up for rewards, enter a contest, or especially make a purchase)
Why is SEO Important?
Your positioning on the SERP (Search Engine Results Page) does several things to improve your business all around.
Improved Visibility
The more people see your website, the more traffic it will get, the more interactions, and more sales, subscriptions, etc.
Increased Industry Credibility
When your business is at the top of the SERP, it will undoubtedly cause visitors to believe that your company is the most knowledgeable and reliable in whatever industry you are in.
Enhanced Marketability
When your company has an SEO implemented, it will work more fluidly with paid advertising as well as an increase in backlink usage.
There are many ways to implement an SEO plan for your business. You can use certain keywords for searches, deliver high-quality and informative content, and make your site attractive. Some important things that will improve your SEO may need a more technical-minded professional touch, such as loading speed, the experience quality of visitor interactions (menus, forms, purchasing tools, etc.), and site design.
If you believe your business could benefit from a professionally implemented SEO, do not hesitate to contact us at Panda Rose Consulting Studios.