Marketing

Leveraging AI Without Losing Your Soul: Embrace Innovation Without Sacrificing Authenticity

Artificial Intelligence (AI) is revolutionizing the digital landscape. From generating engaging content to powering complex analytics, AI has become an indispensable tool for businesses. However, with great power comes great responsibility. While AI can elevate efficiency and creativity, overreliance on it can strip away the very thing that makes your brand unique—your human touch. At […]

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Why a Professionally Built & Managed Website is Worth the Investment (Hint: It’s Way Better than Your Nephew’s DIY Attempt)

Let’s be honest—your website is more than a URL. It’s your brand’s face, voice, and, for many, a main source of revenue. And yet, so many businesses settle for the “my nephew could do it” route. Sure, anyone can set up a website over a weekend, but if your online presence doesn’t look professional, neither

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Is your Social Media Manager Doing these 8 things?

Is Your Social Media Manager Doing These 8 Things?

So you’ve hired a social media manager to handle your social media accounts. It takes time to manage so many accounts and see growth and that’s time you just don’t have as a business owner. While social media is widely used for sharing funny memes, and picture perfect content, your social media manager should do

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Social Media For Business

Social Media has been an important part of business for a while now. It’s not going away any time soon and will continue to be a player in business. However, not all social media channels are created equally for business. Each has their place and purpose, especially depending on your businesses industry. But where do

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The 3 Reasons People Follow Your Social Media

Businesses of all kinds are finding their way to various social media platforms. I get asked a lot of the time how to increase following. While there are various “tips and tricks” for each platform, because they can not all be treated in the same manner, there is three basic reasons why people choose to

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The Best Social Media Platforms for your Business

The Best Social Media Platforms For Your Business In 2024

Most people have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels

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5 & 1/2 Reasons to Blog For Your Business

Blogging is BIG It’s said that the first blog started in 1994 and by the middle of 2006 there was over 50 million blogs. 8-10 years ago blogs became a primary source of information for many people world wide and of course are still used a lot today. Blogging however is more than just a

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A Digital Marketing Dictionary

A Digital Marketing Dictionary

One of the most confusing parts of working with a digital marketing company is understanding what in the world they’re telling you. It ends up sounding like they’re telling you to reverse the polarity of the neutron flow. Or in the words of the great John Cleese, “The scransoms above your head are now ready

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Your Website Matters When Getting A Business Loan

Your online presence has bearing when it comes to getting a loan for your business. According to Statistics Canada from 2016, 51.3% of small businesses request funds to help with their business. Over half of those people are requesting the money from financial institutions such as banks. Many business owners are looking to purchase equipment

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Hello? Is It YOUR Business I’m Looking For?

Is your company being seen online? Hello? Are You There? “Hello, it’s me. I was wondering if after all these years you’d like to meet?” Okay maybe the Adele “Hello” song is a bit over done, but the sentiment really is there. People no longer pull out the phone book and flip to a section

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Panda Rose Ranked In Top SEO Lists

Panda Rose Consulting Joins Clutch’s Research of SEO & PPC Agencies in Canada Every business values exposure. When companies are looking to expand their customer base, it’s very important that they find a marketing firm that can understand the intricacies of their business and target the right audience. Our clients trust that our expertise in

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Business Breakfast with Kelly – Why Your Business Needs A Solid Website

You’ve got a website for your company. You are “online”, that should be good enough right? I mean, you don’t sell anything on your website, how important could it be to invest in a good website? Wrong. The world is digital and as we shared in our blog post “5 Website Mistakes That Are Hurting

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