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No one sees a Facebook ad for an injury lawyer and thinks, “You know what, I should get injured this afternoon.” That is not how

SEO feels harder now. Good. That probably sounds rude, but I mean it in the most affectionate possible way toward businesses that are actually trying

You can get a website very cheaply now. That is not really controversial. You can go on Fiverr, Upwork, Wix, Squarespace, Webflow, WordPress template marketplaces,

The warehouse usually knows where the software is lying. We have learned that from decades of working with companies where the official system says one

Over the years, we have inherited a lot of software and website systems that technically worked. That phrase, “technically worked,” is doing a lot of

I have a strange relationship with AS400 systems. I say AS400 because that is still what most people call them, even though IBM has renamed

Early in my career, I worked in QA at Net Integration Technologies on Nitix. The official job title for QA employees was “Evil Death Ray.”

Most businesses are still using AI in the least interesting way possible. They are using it to make bad work faster. Faster emails, faster summaries,

There is a point in many businesses where the official software is not really the system anymore. The real system is five spreadsheets, three inboxes,